It's not often that I admit to "tooting my own horn." Number one, because that phrase is a cliche, and as an editor, I avoid cliches like the plague. (Oops, there I go again.)
This past Saturday, the
Colorado Independent Publishers Association held its annual Evvy Awards, and I am proud to announce that all three of the books I edited that were entered in the contest won awards.
Elephant Walk, Balancing Business Performance and Brand Strategy For the Lo…
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Added by Robin Hoffman on April 1, 2009 at 12:00am —
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I was just reflecting on all the great information we have on the Authors 101 show and how our wonderful guests give us so many tips and tools we can use to become more successful. Perhaps you are like me and you hear a great idea on one of the shows and say "Note to self: DO THIS!" Perhaps you even write it down, but as the day goes on and evening comes and one day fades into the next, that note to self may fade away into the background and eventually into oblivion. It is so easy to get caught…
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Added by Robin Hoffman on September 2, 2008 at 8:00am —
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We had a terrific show today with guest Darcy Hoag, a coach for Joe Vitale's internet marketing program. Darcy shared with us simple steps you can take to turn website traffic into sales. I was amazed at how simple the strategies are and how easy to implement. Some of the major points Darcy shared with us include: being really clear with your visitors about what you want them to do (purchase, join your mailing list, etc). She said too often websites have so much information, it is hard for a vis…
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Added by Robin Hoffman on July 23, 2008 at 7:46pm —
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Some books, like the YA YA Sisterhood, have made it to the best-seller list driven by the old-fashioned version of viral marketing: book groups. On the next Authors 101 show, we will talk about how to create marketing opportunities through book discussion groups. ACN Member and Author Cindy Gabriel (
Unexpected Intimacy) asked me for some coaching on this, so I did some research, and will share with her ideas and resources to help her get started. Tune in to learn how this applies to you a…
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Added by Robin Hoffman on June 3, 2008 at 11:55pm —
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A CHALLENGE and an OPPORTUNITY. Write a book in one weekend. Who's crazy enough to commit to that? Well, at least 10 listeners on the
Life on the Skinny Branches Show committed this morning to write a book by Monday. I am one of them. It started with a sharing by the show's co-host,
Jim "Jimmie P" Pekhonen that he had committed to write a book this weekend. Jim and I had talked before the show, and I told h…
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Added by Robin Hoffman on May 22, 2008 at 3:15pm —
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On the next Authors101 show, help Janice Hoffman decide the format for her new public access TV show. Janice is the author of
Relationship Rules, and she is also a minister and popular speaker. How can Janice leverage her TV show opportunity to further her goals? How can she use the show to enhance her exposure on YouTube and other places online?
Listen to the show. Call in. Share your expertise and ideas. Give her feedback on the ideas we create. T…
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Added by Robin Hoffman on May 20, 2008 at 5:00pm —
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On this week's Authors101 Show I will be sharing about how to create a best-selling title for your book. While it may appear that best-seller titles are a random, luck of the draw result, best-selling book titles share certain characteristics. I will reveal 5 keys to creating a knock-out, memorable book title that will grab readers' attention, excite their curiosity and interest, and make it easy for them to tell others about your book.
This is another "must listen" show to help any author succe…
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Added by Robin Hoffman on May 14, 2008 at 12:49am —
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This week, Author Bill Cairo will be joining us to get some coaching on his upcoming book launch. We will talk about steps he can take now to position his book for greater sales returns when his book comes back from the printer. Be sure to tune into the Authors101 Show on Real Coaching Radio this Wednesday at 1 PM Mountain, 12 Noon Pacific, 3 PM Eastern time.
Enjoy your success!
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Added by Robin Hoffman on April 22, 2008 at 8:54pm —
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Last show, April 15, 2008 we had special guest Authors Coaching Network Member Elizabeth Yarnell. Elizabeth is a VERY successful self-published author who has sold tens of thousands of copies of her book. She shared with us some valuable insights and pointers to help authors gain more visibility and attention...even from national media.
Her strategies are up-to-date. For example, she explains why press releases are no longer an effective means of gaining media attention, and what to do about it…
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Added by Robin Hoffman on April 17, 2008 at 2:56pm —
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Just completed the latest Authors 101 show where I coached ACN member Susan Norgren to evaluate her book project in terms of considering the elements of a book proposal. To be successful, every self-published author must consider their project from two perspectives: The emotional side and the business side. Pretend the emotional part, (the part of you that is inspired to write the book and share your perspective) is submitting a proposal to your business aspect, the pragmatic part of you that wa…
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Added by Robin Hoffman on April 2, 2008 at 2:30pm —
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On last week's show, we had special co-host Darcy Hoag, a senior coach for Joe Vitale's Internet Marketing Mentoring program. Darcy shared many valuable insights and resources to help authors increase book sales. The conversation focused on how to drive traffic to your website, and how to convert that traffic into what we all want...more sales. Listen to the
rebroadcast for the whole story. It is in the song widget on the main page of the Autho…
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Added by Robin Hoffman on April 1, 2008 at 12:00am —
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What is the first step for any author preparing to write a book?
Start writing? Not quite.
First thing is to join the
Free Author's Coaching Network. You will get the benefit of literally thousands of dollars worth of information and coaching to help you make a bee-line to publishing success!
Second is to ask yourself some key questions to make sure you
write a book that people will feel compelled to buy and read.
On the March 19th…
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Added by Robin Hoffman on March 20, 2008 at 4:23pm —
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